- #HOME DESIGNER PRO CATALOGS PDF#
- #HOME DESIGNER PRO CATALOGS OFFLINE#
- #HOME DESIGNER PRO CATALOGS PROFESSIONAL#
Provides useful reference materials for marketers This allows them to have meaningful sales conversations, which better engages prospects and improves conversion rates. Improves the sales processĪ product catalog makes it easy for sales reps to source product information from one place. Assists with planning new product offeringīy giving an overview of all commercial product information, a product catalog also helps product marketing managers outline and map new product offerings. What’s more, by creating interactive catalogs, you can also improve their user experience, making it easy for them to learn more about you, read case studies, customer reviews and so on. Since most shoppers are buying online - or, at least, starting their search online - a product catalog (improves and) shortens their buyer’s journey by providing them the information they need to make their decisions.
#HOME DESIGNER PRO CATALOGS PROFESSIONAL#
Shortens buyer’s journey and improves user experienceĪ well-designed catalog puts you forward as a professional business that offers value every step of the way. Here’s a rundown of other reasons why you need a product catalog: Helps with decision-makingĪ product catalog helps buyers decide the products they want to buy from you based on the product information. That said, the choice is yours considering you’re the best judge of who your audience is and what their shopping preferences are.Ĭhiefly, you need a product catalog to categorize products in an easy-to-understand manner so its reader can either source information easily or make their buying decision based on the info. In fact, with online shopping on the rise ( 2.14 billion or 27.6% across the globe shop online), online product catalogs are a lot more useful than paperback product catalogs.
#HOME DESIGNER PRO CATALOGS PDF#
Meaning: you can design physical, magazine-like product catalogs and online documents such as interactive PDFs or upload them on your site.įorbo Holding, a floor coverings manufacturer, for example, has both PDF catalogs (organized on their site) and a digital library of their products that users can browse based on the product category they select. Note that product catalogs come in various shapes and sizes. Similarly, if a sales rep were using it, the aim would be to provide them with product information to encourage contextual conversations that convert prospects into buyers. So if a buyer were browsing through your product catalog, the goal would be to convert them. The aim? Well, that depends on who the audience is.
#HOME DESIGNER PRO CATALOGS OFFLINE#
Service-based businesses and offline shops use product catalogs too. And, they aren’t limited to the eCommerce space.
We’ve also got customizable product catalog templates to help you create one in minutes.īut, first, let’s start with a quick refresh.Ī product catalog is a document enlisting essential product information such as product dimensions, pricing, material and more.īoth B2B and B2C industries leverage product catalogs. Therefore, prepare all the materials for the designer before starting work, so that the process be shorter and easier.So without further delay, let’s dig into this soup-to-nuts guide on product catalogs covering why you need one and steps to create it. It is with the Cadieux catalog that you can see the importance of quality photos.Ĭatalog design is a long-term process, especially when it comes to catalogs that have 100 or more pages. Therefore it is better before deciding to create a catalog, to keep in mind that quality photos of the products must also be created for it and have ready-made (preferably proofread) texts prepared. If you use low-resolution images, the overall impression of the catalog will be diminished. When photos are used in the catalog, they must be of high quality and professionally done. For corporate catalogs, you should stick to colors and fonts that give a more professional and serious impression, but if, for example, you sell toys, the catalog can be more playful, colorful, and the fonts can have softer shapes. The choice of color and fonts depends solely on the activity the company is engaged in.
All contact information is placed on the back page of the catalog which is usually very simple. what it represents/sells, and possibly a photo or illustration should be on the front page. The rule should be followed that only the most important information such as the name of the company, the name of the catalog, i.e. As with poster design, the front page of the catalog should not be cluttered with texts and design elements.
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